e-CASTING

e-Casting is the ability for companies to communicate with their target audiences quickly and cost-effectively - DIRECT MAIL BY E-MAIL. It is a method of either delivering information or driving people to your website and is particularly effective for:

new product launches
increasing web traffic
in-house magazines
newsletters (end-users and distributor/agents)
driving exhibition visitors to your booth
auctions/used equipment sales
conferences/exhibitions
delivering digital brochures

• The client creates the e-mail content in both html and text-only formats (KHL Direct can provide this service).
• The client selects the audience and the campaign is proofed and tested.
• Only when the client is satisfied with the content, layout and design is the campaign launched at a time specified by the client at the rate of about 250 per minute.
• Client logs in from any PC in the world and sees the campaign launch in real-time.
• Client interrogates results and measures success of the campaign

Campaigns can be launched within 48 hours of receipt of the e-mail content and experience tells us that 70% of the response is made within the first 48 hours of the campaign being launched. A campaign prepared, tested, launched and delivered with 96 hours – regardless of geography!

• E-mail content can be supplied or designed in-house
• The e-mail will be “from” the client and not KHL Direct
• No extraneous characters in the subject line
• No “spam” characteristics

Average open rates = 25-40%
Average click rates = 2-8%
Average unsubscribe rates = 0.1%

• Browse the e-Cast from your own PC (or any PC in the world)
• Enable your colleagues to view the campaign results
• View total e-mails submitted and which have bounced
• See who has opened the email and when
• See which links have been clicked by whom and when
• View real-time reports including clicks by day, clicks by link, clicks by list source and sent by date
• Campaign results stay accessible for one year so you can go back to previous campaigns and view results and material sent

BOUNCED EMAILS ARE DEDUCTED FROM THE INVOICE